Native Boots
BRIEF:
Native Shoes is a Vancouver-based company that designs footwear with a focus on animal-free and sustainable materials. Lines overlap between mens and womens, with minimal styles and lots of colourways and print variation within each style. Native uses the same moulds for long periods of time but changes upper designs, material, print, and colourway regularly. During my practicum at Native, I was tasked with designing a new upper for an existing sole currently used on the Chamonix or Johnny Treklite.
Role:
Practicum student, footwear design
Background
Current gap:
There was an opportunity in Native’s boot assortment to venture into a deeper winter boot.
Potential user:
A potential user may live in a place with cold and snowy winters and need to spend a lot of time outdoors, walking, commuting, running errands, or maybe even snowshoeing or winter hiking or camping. They may be in an urban, suburban, or nature setting where they might be dealing with snow, salt, mud, slush, and ice.
Values:
- Performance
- Longevity
- Sustainability
- Style
First Sample
After refinement and colour selection, technical drawings were sent out for sample prediction. Colours were intentionally chosen to be as simple as possible so the factory could use materials they already had on hand and reduce lead time. As this project was only for my practicum, it did not go further than a first sample.
Process
Native currently has a pretty wide variety of boots on the scale from summer to winter boots. Some lean more towards hiking, while some lean towards snow. A key design feature of all these boots is that there’s little to no difference between the men's and women's designs (aside from fit).
I chose to design a winter boot as it is currently a gap in the Native line. I began with some background, market, and material research, visiting a few stores and looking at online reviews. I started with thumbnail sketches for quick brainstorming with style and proportion, then moved to slightly more detailed sketches to experiment with individual elements. I decided to move forwards with a design that combined a classic look with new and innovative materials and construction methods. Once I settled on a basic concept, I moved into Illustrator and began refining, making adjustments based on feedback and manufactureability.
