lululemon
DA/TDA - Accessories
BRIEF:
As a design assistant at Lululemon, I gained experience in accessory design working as part of the bag design team. I honed my Illustrator skills by creating and updating over 30% of the category’s technicals; reviewed prototypes; improved internal databases and reference documents to streamline workflow; assisted with photoshoots; and worked closely with designers, merchandisers, product developers, and external collaborators to problem-solve and refine designs.
Mainline
My primary role at Lululemon was creating and updating technicals for mainline bags.
Cactus Collection
Slouchy Sling Bag 6L
Large Slouchy Sling Bag 13L
Daily Multi-Pocket Nano Tote Bag
Clippable Nano Pouch Plush Fleece
Everywhere Belt Bag Plush Fleece
Special Projects
Alongside my mainline role, I worked with the special projects team (collaborations, pride, Team Canada, and Lunar New Year). In this role, I had more opportunities to be a part of the full design process, from brainstorming to design and review to presentation. I was able to work directly with external designers and a huge variety of internal teams and help bring unique twists to Lululemon's existing styles through graphics, prints, materials, and trims, as well as creating brand-new designs. Most of these projects will not be released until 2025, and I will update this page once they are public.
